Color Power in Your Brand
WARNING: This is a true story that happened to Joe and I as we were casually strolling down the “Nautical Mile” in Freeport, New York, enjoying the sights and scents of this special place. (more…)
How Marketing Automation Changed My Business
As a small business owner, I am usually wearing many hats…you too? If I could just clone myself! If I just had someone who could jump into the running of my business and help me with the many tasks associated with it, especially in the areas of sales, marketing and the daily routines.The obvious problem is I can not afford to hire someone at that level. I can not hire an employee who can manage all of the tasks that need to get done. (more…)
Feeling Confident in Your Brand
You’re at a networking event, in a room with prominent decision makers, company owners and influential individuals. You shake hands with a person that could be your next big client. He hands you his business card. You break out in a cold sweat. The big moment has come and you’ve fumbled the ball…again. Not feeling confident in your marketing materials hurts. (more…)
Market Research DIY
How do you get feedback on your new product launch? Just ask! You can perform your own market research by narrowing down your target audience by requesting feedback from a small group of people that have the customer demographics you’re considering. This might take some time and effort to arrange, but you will be glad you did it if you receive valuable answers that will help you narrow down your audience’s likes and dislikes. (more…)